August 2, 2012

Britain's "Most Spectacular Natural Features!"

                                                                                     Photo courtesy: independent.ie
Last night, giant images of scantily-clad footballer David Beckham were projected onto the White Cliffs of Dover.  That's right ladies, three 300 foot images of David Beckham wearing nothing but his skivvies and a smile.  The one-time PR attack was planned by H&M to promote the David Beckham Bodywear collection, which launched at 1,800 H&M stores worldwide in February 2012. 

It's been a busy summer for Beckham who in July, helped deliver the Olympic Torch via speedboat and became ELLE UK's first male cover model.  I hope it's not too late to buy a copy of the alternative cover!

                                                                                                              Photo courtesy: mediaweek.co.uk

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