Last night, giant images of scantily-clad footballer David Beckham were projected onto the White Cliffs of Dover. That's right ladies, three 300 foot images of David Beckham wearing nothing but his skivvies and a smile. The one-time PR attack was planned by H&M to promote the David Beckham Bodywear collection, which launched at 1,800 H&M stores worldwide in February 2012.
It's been a busy summer for Beckham who in July, helped deliver the Olympic Torch via speedboat and became ELLE UK's first male cover model. I hope it's not too late to buy a copy of the alternative cover!
Photo courtesy: mediaweek.co.uk

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